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Our marketing
operations burst into life in 1992, originally for our own needs
due to our being dissatisfied with what was offered from outside agencies.
From there, our work began pouring over into projects for
clients and associates, and before long the services were
being sought by other outside companies.
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Our emphasis on how we look at marketing as to how it benefits an individual company, rather than as simply a billable process to run them through, caused our services to become more popular with projects coming from all quarters by referral. This caused the operation to take on its own life, and its very own identity.
Once we saw the value of what we could do, we
never hesitated in growing by adding capabilities as we saw them being advantageous to clients.
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One example of this growth is in our publishing, where we developed a business model to create
magazines more effectively and economically than the current industry model. Then, we partnered with associates to create them in various sectors.
An example of their effectiveness is our yachting magazines,
that have reduced advertising costs for those operations to
zero, with a bonus of allowing us to showcase other clients within the publications
to an established audience and creating a fantastic cross-marketing tool.
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34 years after starting, our projects see us working with clients across town and around the world,.with
projects in the U.S., U.K., Europe, the Middle East and Asia.
We've come far,
but never lose the excitement of what we feel we can bring to any new venture
we are presented with.
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3290 St. Croix Trail S., Afton, Minnesota 55001, USA
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Sovren Marketing is a division of Gouldson Companies, Inc.
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